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Starting out my journey as a designer, I worked on documenting handicrafts from remote places of India, learning about grassroots issues on sanitation projects, livelihood programs for low-income households, designing medical equipment for Rural India and finding affordable water filters and coolers for the masses.
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I find one of my primary roles as a designer is to foster empathy through storytelling. My work on this site showcases the behind-the-scenes of the persuasive world of design.
Eventually, I found myself in innovation projects with multi-stakeholder teams of designers, marketers, salesmen, and engineers in one of India's largest manufacturing conglomerates. I realized that to support innovation we need better collaborations towards a common purpose, and embrace the diversity within an ecosystem of change.
This brought me to the Masters of Design program at the California College of the Arts, where I moved from sustainable economies to regenerative economies, behaviour reinforcements through user experience design and being a representative ethical voice in a room.
Being a humane designer needs a strong inner voice, which means to be a function of collaboration with a clear sense of authenticity.
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Hereafter I worked with a social impact firm in India on a project with Tea tribes of Assam and then joined the Next Billion User initiative at Google.
I can develop a strategic vision for your business based on sound research, translating macro to micro design recommendations across products, satisfying business needs, delighting users and create positive social impact.
