teestadas

Mindmapping acts as a visual aid of the thoughts running in the mind of all team members. We used it in the beginning of the project to clarify and come to a common start about how we would like to explore the topic of Productivity Tools.

The Whole view model helps in answering the basic questions of What, Who, Why and How.

Card Sorting is an exercise which was used during the user interviews. It helps as an ice breaking technique with the user, and gets them to relax and openly share what they would like to., based on the images that they select.

The interviews with users are conducted in their homes so that they may feel relaxed and can share more freely. It works better than conducting face to face interviews in cafes or workplaces, where the context for the discussion is lacking. In the home, the stories shared by the users become more visually relatable and therefore more convicing and true.

Based on observations noted from interviews ,themes are generated, which is usually a connotation of the observations. A theme is a point of view an observation. Within each theme, there could be only one or a multiple of observations. Thus, helping in a method called “theme tracking”. Theme tracking helps weighing the common observations vs uncommon ones. Higher number of observations under a theme, could have multiple more point of views.

A visual library has clusters of photographs shot at User homes that would help in visually relating to observations spoken/heard about. we were able to find many un-said observations about users. We categorised them using the framework of NOABS (Needs, Objects, Activities, Breakdowns, Services)

Insight Matrix is a method of rating insights in a matrix of 99x99 using a scale of 0,1,2,3. It helped in revealing clusters of insights, which have similar rating and helped further to form “Meta- insights”

The study of various companies in the similar landscape, revealed their product level offerings and overlaps between their and Godrej’s offering.

Both the framework helped us in mapping the user experiences in any store visit. They helped in understanding the company’s offering and use of various means to deliver deliberate experiences to the user. It was also helpful in concept development in order to deliver a complete user experience.

Frequent local store visits revealed various brands selling Kitchen Productivity tools. Price points, packaging, product quality, making were few benchmarks which were noted.

Territories is a framework used to map activities that came up from User research and it helped in identifying which ones should the sponsor work in.

Era Analysis is a framework used during Secondary research in the intial phase which helps in putting the observations under factors or scenarios such as: social, technological, political, economic, environmental etc.

Business criterias are a checklist that will influence the business decisions for the project. We were able to list them with the help of interactions with various levels of Senior managment and sharing trends and User insights with them.

Brainstormign and ideation is common method in any innovation project. We brainstormed creating ideation sheets and sketching ideas in a short time. The constraint of time and need of a visual representation helps in identifying unexpected ideas from team members who are usually not so good at visual skills.

The brief included the creation of a brand that was based on a simple yet unique design language. We created moodboards of the product and space language and identified brand positioning through this exercise as well.

Offering Blueprint was a matrix of the selected concepts with their front end and User value alongwith their back end and Business value. Using this framework, helped in easily understanding the core of all the concepts in one format and evaluate or add what we felt could be missing in the concept.

Paper Modelling and Prototyping are ways of making physical representations of the ideas on paper. They help in quick user validations on concepts, idea- sharing presentations etc. Paper Prototypes help in further visualising the details in concepts.

After ideation and creating individual offerings, the intention of an ecosystem is to help in creating a holistic story for the user. An ecosystem consists of several concepts which will impact a user at different points of time.