Cool Water Solution for the Indian Climate
As an industrial designer, with the prior experience of working with WASH (Water, Sanitation and Hygiene technologies) this was the first experience working with a corporate that led me to eventually work at a system-level. Until the Business Design and work on user aspirations, we also disrupted the market by using accessible, low-cost technologies and prototyping with Peltier Chips. "Chotukool" is a world-class case-study on disruptive innovation for the emerging economies.
​
Overview
Duration : 12 months
Design Intern Team
Innovation Manager: Sujata Sanke
​
Tushita Gupta (Animation)
Prashasti Chandra & Teesta Das (Product)
Purva Sawant (Graphic)
Research Method : Ethnography, Journal Studies
Research Method : Usability Studies, Cutural Probes
Duration : 12 months
Disruptive Innovation Team
Mentor: G Sunderaman (Head of Disruptive Innovation)
​
Shweta Pathak (Business/Finance)
Onkar Jeurkar (Engineering/New Product Development)
Teesta Das (New Product Design)
​
Duration : 6 months
Research Method: Stakeholder Interviews, Prototyping
Business Design Team
Mentor: Hemmant Jha, Chief Design Officer
​
Shweta Pathak (Business/Finance)
Onkar Jeurkar (Engineering/New Product Development)
Teesta Das (New Product Design)
​
​
INDUSTRIAL DESIGN
Ideating with Product Architecture
Prototype Building and creating User Personas
Prototype Usability testing
Product Moodboard
8 prototypes for Product Testing in target user's kitchens
As emerging technologies like Pelier chips become cheaper and easier to access, they create powerful new opportunities to improve human experience. I developed 8 prototypes for Godrej to reach new partner groups and amplify the change for "Chotukool" into the water cooling domain.
This was an 13-month long study that included 5 cycles of disruptive innovation sprints to learn about the landscape of water along with low-cost technologies for finding the "just-right" customer.
EXPERIENCE DESIGN
Product Platform
Opening up the innovation process by working with multiple stakeholders including individuals and organizations that will benefit from the development. Find more on my Behance page.
BUSINESS RESEARCH
Fostered partnerships with public, private and social sectors to sustainably scale water solutions from both a social and business perspective.
Terrains and User Activities
System map: ERAF model
User Stories and Personas
Water-wise ecosystem
